Add To Starbucks Position (SBUX)

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Starbucks has a P/E ratio of 25.2, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. The company has improved earnings per share by 19.4% in the most recent quarter compared to the same quarter a year ago. The company's strengths can be seen in multiple areas, such as its revenue growth, impressive record of earnings per share growth, compelling growth in net income and solid stock price performance. This current pullback should be bought for long term investors.

Starbucks gets Decaffed (SBUX)

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Starbucks (SBUX) said Thursday that it earned 43 cents per share for the quarter ended July 1, a number that fell two cents short of forecasts.

Revenue rose 13% to $3.3 billion, yet failed to match predictions.
The disappointing results, coupled with a warning from the firm's management about the current quarter, sent shares down by more than 10% after the opening bell Friday.

Starbuck's now expects to earn 44 to 45 cents per share in the fourth quarter, and $2.04 to $2.14 per share for the full year, with global economic conditions attributing to the lower expectations.

ITZ suggested entering SBUX on May 10th 2012 with a 1/2 position @ $54.50.  LINK

Lets give SBUX some time here to see how things play out before adding to long term position.

Starbucks (SBUX) Buy

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ITZ has took a 1/2 position on Starbucks (SBUX) today @ $54.50, look to add on any pullback towards lower end of ascending channel as indicated on chart  below. Past Chart

Starbucks (SBUX)

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The Seattle-based coffee retailer raised its profit forecast for its September fiscal year, but that outlook still fell short of Wall Street’s current view.

Starbucks' CEO Discusses Q2 2012 Results - Earnings Call Transcript